Digital India is a campaign started by the Indian Government to ensure that every government service is available to all the citizens electronically. This was to be achieved by providing internet connectivity and by making people digitally empowered all around the country. The movement includes plans to connect rural areas and urban areas through high-speed internet. The digital India movement has three main parts viz. The campaign was launched on 1st of July, 2015 by Prime Minister Narendra Modi. Some of the key government schemes of the campaign are BharatNet, Make in India, Standup India, Bharatmala, E-Kranti, etc.
India is the next most populated land. As of December 2018, India had a population of 1.3 billion and 1.21 billion mobile phones. Of those mobiles, 446 million are smartphones. There are 560 million internet users around India, and there was an increase of about 31% internet users since 2017. The main objective of the campaign is to connect rural areas with high-speed internet coverage and improving digital literacy, which has been lacking in most parts of India. The campaign is seen as a success as the world has seen a rapid increase in the number of internet users in India. Also, many people are aware of the technology around them and know how to use them even in rural areas.
The rise in internet users in India made the country one of the most profitable digital market places. China, being the country with the highest population in the world, doesn’t allow for free internet. Many websites are restricted in China, and hence, it is not as appealing to the global markets. The next best alternative is a digital India, and due to this, India has seen a striking development in the number of E-companies pop up around the country. E-commerce companies such as Flipkart have risen. Many internet startups have made their way to success in India. Even Facebook, one of the giants around the world has taken up the initiative to provide free internet to rural India as this meant improving its user base. Today, Indians are the biggest user base on Facebook.
Many companies such as Apple, Netflix, Amazon have come into the India market after the country’s digital revolution. Centers such as E-seva have been available to the public for accessing digital services of the country. All of this is a step in the right direction as India becomes more digitally mature. Many have also expressed concerns over the campaign despite the increase in e-commerce transactions and banks issuing over a billion new debit cards since its conception. This is because many Indians still rely on money transactions. But, every campaign has its downsides, and digital India has upsides that far outweigh them. 99% of Indians have Aadhar cards, which would have been impossible if not for this campaign. The digital India campaign is surely a very important movement for the development of India, and this has shown the country how powerful digital technology can be. More such attacks will surely take India towards complete development.


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