YouTube has been heralded as the Pandora’s Box for present millennial, with a vast expanse of entertainment and information flowing through it every second. So it is safe to assume that YouTube is the new television for the 21st-century populace. With a wide source of information and entertainment comes the opportunity to reach out to millions of people all across the same time and act as an excellent platform to get your ideas and views across. If there has been any such business platform that’s utilized this to its maximum potential, it would be advertising agencies. Advertising has seen a dramatic change and change of game after YouTube become a part of our everyday lives.
So how do YouTube ads actually work? If you’re a business organization trying to reach out to your potential consumer base, YouTube ads would probably be the best way to go about it. For a pretty effective video, it is extremely important to not only have a superbly executed script but an effective storyline and the right sort of talent to get your message across. With the time being invested in producing an adjust embedding it in good old fashion websites are not really going to cut the cloth.
In 2017, Google changed its policies to introduce businesses the option of creating ads and controlling different facets over YouTube advertising. This has opened up a vast channel for opportunities, especially on Mobile devices, where over 50 percent of the streaming takes place. Businesses can now also look forward to the opportunity to target a more niche demographic depending on their product and sales figures. Hoe YouTube ads work by embedding a link to the homepage of the particular product or service, and when a user clicks on it, they are automatically redirected to it. Thus it acts as a seamless platform between two entirely different mediums without the need to close or open new browser screens.
Another rather interesting aspect of YouTube advertising is the relatively low cost compared to traditional Google Ads, wherein per view costs around $0.06 per click on YouTube and Google click per ad is $1. Another rather unique feature of YouTube is the search history based targeting where your previous video history and content is tailored by YouTube, whereas Google just pops up the ad recommendation based on what you are actually typing. So in a way, it is safe to assume that YouTube provides more tailored ads compared to generic Google Ads.
This actually throws quite a lot of light on the future of the advertising industry. With more targeted ad forms and formats being targeted to select demographics, it is essential to hit the nail right on its head. It is safe to say that we have evolved from an age where advertising was just a means to get your product across without really going for a sort of market research and demographic targeting, however with the advent of modern technology it has been possible to do just the same and produce a world of tailor-made ads.

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